(Solution) 12 Chapter A4148 23218 6/8/01 6:25 PM Page 361 12Initiating Objectives After Reading This Chapter, You Will Be Able To: Understand The Importance Of... | Snapessays.com


(Solution) 12 Chapter A4148 23218 6/8/01 6:25 PM Page 361 12Initiating Objectives After reading this chapter, you will be able to: Understand the importance of...


Post responses for the following questions with the help of attached document ( Chapter 15) .4. Discuss the format of the sample weekly status report. What do you like/dislike about it? Does emphasizing issues and decisions make sense? Could this approach be taken on more information technology projects?5. Discuss the use of a change management team on ResNet. Could this approach be taken on more information technology projects?12

 

Initiating

 

After reading this chapter, you will be able to:

 

1. Understand the importance of initiating projects that add value to an

 

organization

 

2. Discuss the background of ResNet at Northwest Airlines

 

3. Distinguish among the three major projects involved in ResNet

 

4. Appreciate the importance of top management support on ResNet

 

5. Discuss key decisions made early in the project by the project manager

 

6. Relate some of the early events in ResNet to concepts described in

 

previous chapters

 

7. Discuss some of the major events early in the project that helped set the stage

 

for project success

 

ay Beauchine became Vice President of Reservations at Northwest

 

Airlines (NWA) in 1992. One area that had continually lost

 

money for the company was the reservations call center. Fay developed

 

a new vision and philosophy for the reservations call center that was

 

instrumental in turning this area around. She persuaded people to

 

understand that they needed to focus on sales and not just service.

 

Instead of monitoring the number of calls and length of calls, it was

 

much more important to focus on the number of sales made through the

 

call centers. If potential customers were calling NWA directly, booking

 

the sale at that time was in the best interest of both the customer and

 

the airline. Additionally, a direct sale with the customer saved NWA

 

13 percent on the commission fees paid to travel agents and another

 

18 percent for related overhead costs.

 

Objectives

 

F

 


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