(Solution) 13 (4 Points) Children's Recall Of TV Ads. Marketing Professors At Robert Morris And Kent Sate Universities Examined Children's Recall And... | Snapessays.com


(Solution) 13 (4 points) Children's recall of TV ads. Marketing professors at Robert Morris and Kent Sate Universities examined children's recall and...


Question in attachment19.13

 

(4 points) Children’s recall of TV ads

 

. Marketing professors at Robert

 

Morris and Kent Sate Universities examined children’s recall and 

 

recognition of television advertisements. (

 

Journal of Advertising

 

 

Spring 2006.) Two groups of children were shown a 60-second 

 

commercial for Sunkist FunFruit Rock-n-Roll Shapes. One group (the 

 

A/V group) was shown the ad with both audio and video; the second 

 

group (the video only group) was shown only the video portion of the 

 

commercial. Following the viewing, the children were asked to recall 

 

10 specific items from the ad. The number of items recalled correctly by

 

each child is summarized in the accompanying table. The researchers 

 

theorized that “children who receive an audiovisual will have the same 

 

level of mean recall of ad information as those who receive only the 

 

visual aspects of the ad.”

 

Video-Only Group

 

A/V Group

 

n

 

1

 

?

 

20

 

x

 

1

 

?

 

3.70

 

s

 

1

 

?

 

1.98

 

n

 

2

 

?

 

20

 

x

 

2

 

?

 

3.30

 

s

 

2

 

?

 

2.13

 

1. Label the parameter

 

2. Hypotheses

 

3. Test statistic ( what test and conditions)

 

4. Level of significance

 

5. Rejection region

 

6. Calculation of test statistic

 

7. Decision and conclusion

 


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This question was answered on: May 23, 2022

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