(Solution) 14 MGT B399 Management Policy And Strategy TMA02 Cut-off Date: 2nd December 2015 Area Of Assessment: Unit 1 To Unit 4 Word Limit: Not Exceeding 2,500... | Snapessays.com


(Solution) 14 MGT B399 Management Policy and Strategy TMA02 Cut-off date: 2nd December 2015 Area of assessment: Unit 1 to Unit 4 Word limit: Not exceeding 2,500...


a  ‘Consistency is the key for the successful implementation of different types of strategy.’ Evaluate this statement with reference to the two generic business-level strategies — cost leadership and differentiation.  b  Explain how a ‘mixed’ strategy can remain sustainable and avoid being ‘stuck-in- the-middle’? Illustrate your answer with a real-life example. 14

 

MGT

 

B399 Management Policy and Strategy

 

TMA02

 

Cut-off date:

 

2nd December 2015

 

Area of assessment:

 

Unit 1

 

to

 

Unit 4

 

Word limit:

 

Not exceeding 2,500 words (excluding tables,

 

diagrams, figures, and appendices, if any)

 

This is a

 

required

 

TMA

 

for continuous assessment.

 

Important note

 

You must use word processing software (such as Microsoft Word) to prepare the

 

TMAs, and submit the TMAs via the Online Learning Environment (OLE). All

 

assignments must be uploaded to the OLE by the due date.

 

Failure to upload a TMA in the required format to the OLE may result in the score

 

of the TMA being adjusted to zero.

 

According to the University’s policy, no extension of the due date will be allowed

 

for the final TMA. This policy will be strictly enforced. Any late submission of the

 

final TMA will result in the score of the TMA being adjusted to zero.

 

Please include a word count at the end of the TMA. You are strongly

 

advised to think thoroughly about the questions, and plan and structure

 

your answers carefully. Content that exceeds the word limit may be

 

discarded.

 

Part A

 

(50 marks)

 

Question 1 (25 marks)

 

a ‘Consistency is the key for the successful implementation of different

 

types of strategy.’ Evaluate this statement with reference to the two

 

generic business-level strategies — cost leadership and

 

differentiation.

 

(15 marks)

 

b

 

Explain how a ‘mixed’ strategy can remain sustainable and avoid

 

being ‘stuck-in- the-middle’?

 

Illustrate your answer with a real-life

 

example.

 

(10 marks)

 

Question 2 (25 marks)

 

a

 

How can companies benefit from

 

i

 

related diversification, and

 

ii

 

unrelated diversification?

 

What are some of the key concepts that can explain such success?

 

(15 marks)

 


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This question was answered on: May 23, 2022

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DATE ANSWERED

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