15 multiple choice QUICK EASY NEED HELP FAST Many organizational purchasers have a tendency to “stock up” on the products they buy. In addition, there are relatively few organizational buyers. These two facts tend to cause the demand for organizational products vary widely over time. This phenomenon is called:institutional demand price inelasticity derived demand fluctuating demand none of the above Which of the following is not a source of primary data for marketing research?Video cameras in a store Mail questionnaires Focus groups Census data Telephone interviews The marketing philosophy that focuses on aggressive techniques for overcoming customer resistance is called:A production philosophy A sales philosophy A market philosophy A societal marketing philosophy None of the above Awareness of a difference between a consumer’s ideal state of affairs and the his or her actual state of affairs is calledProblem recognition Information search Alternative evaluation Perception Learning Which of the following psychological variables is the MOST DIFFICULT for a marketer to influence.motivation perception learning attitude personality A negative trend in the marketing environment can have a positive effect on a marketer.True False In a marketing context, “promotion” includes all of the following, except:Advertising Sales promotion Publicity Personal selling Retailing How many marketing mixes and market segments are involved in differentiated targeting?1 marketing mix and 1 market segment 2 or more marketing mixes and 1 market segment 1 marketing mix and 2 or more market segments 2 or more marketing mixes and 2 or more market segments This question cannot be answered with the information provided. If you divide up a market based on things like personality, motives, and lifestyles, you are performingGeographic segmentation Demographic segmentation Place segmentation Benefit segmentation None of the above Which of the following should be true for concentrated target marketing to be successful in the long run.Special needs in a target market, and special knowledge by a marketer. A wide diversity of consumer needs in the market. Each individual customer has substantial, unique needs. Little diversity in needs and wants in the market. None of the above John was looking for new office space for his firm. He made a list of six potential sites to lease and visited each site before making a decision. This method of organizational buying is called:sampling buying description buying contract buying inspection buying competitive bidding Katie went to the grocery store and used routine problem solving to determine which brand of corn flakes she would buy. Based on this information, one thing we know for sure about her purchase is:She bought Kellogg's, the market leader. She looked at several different brands before making a decision. She didn't compare "Nutrition Facts" labels before making a decision. She spent way too much time shopping for corn flakes. We don't have enough information to be sure of any of the above. The final stage in the consumer decision process is:Fulfillment Purchase decision Problem resolution Alternative evaluation None of the above The buying center is NOT a formalized group in a corporation.Always true Always false Depends on the corporation What, if anything, is wrong with the following type of survey question: “Why do you like Wendy’s fresh meat hamburgers better than those of competitors made with frozen meat?”This is a nonmutually exclusive question This is a leading question This is an ambiguous question This is a nonexhaustive question Nothing, this is a legitimate survey question
This question was answered on: May 23, 2022
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