(Solution) 16 W H I R L P O O L C O R P O R A T I O N- Giving ERP A Spin1 Introduction Whirlpool Corporation Is One Of The World's Leading Manufacturers And... | Snapessays.com


(Solution) 16 W h i r l p o o l C o r p o r a t i o n- Giving ERP a Spin1 Introduction Whirlpool Corporation is one of the world's leading manufacturers and...


Read and analyze the cast study that is assigned.  Provide a background of the study as your introduction.  Repeat each question as your main headings as you answer each part completely.  Utilize at least one course reference and two outside references to support your statements.  All writing assignments must follow APA guidelines, such as: headings/sub-headings, referencing, quoting, paraphrasing, writing style and formatting. If help is needed in this area16

 

Whirlpool Corporation

 

 

Giving ERP a Spin

 

1

 

Introduction

 

Whirlpool Corporation is one of the world

 

 

s leading manufacturers and marketers of

 

major home appliances. The company has principal manufacturing operations and mar-

 

keting activities in North and South America, Europe and Asia. Whirlpool

 

 

s primary

 

brand names

 

 

KitchenAid, Roper, Bauknecht, Ignis, Brastemp, Consul and its global

 

Whirlpool brand

 

 

are marketed in more than 170 countries worldwide. In North

 

America, Whirlpool is the largest supplier of major appliances to Sears, under the

 

Kenmore brand. This accounts for nearly 20% of Whirlpool

 

 

s sales. Whirlpool, which

 

manufactures its products in 13 countries, makes about 25% of its sales in Europe and

 

is concentrating on emerging markets in Asia and Latin America.

 

Regional Operations Summary

 

North America Whirlpool operations in the United States, Canada and Mexico

 

together form the North American Region. The combined operations work with a uni-

 

fied strategy for manufacturing and marketing appliances in the three countries.

 

Latin America Whirlpool includes Central and South America and the Caribbean.

 

The Latin American Appliance Group of Whirlpool and its affiliates have the largest

 

market share and one-third of the manufacturing capacity of the region. The Latin

 

American home appliance market is expected to expand more rapidly than either

 

North America or Europe.

 

Asia Whirlpool has been exporting home appliances to Asia for over 30 years. From

 

1993 to 1995, Whirlpool moved aggressively to increase its presence throughout the

 

region by establishing marketing and manufacturing joint ventures. In Asia, Whirlpool

 

focuses on four key products: clothes washers, refrigerators, air conditioners and micro-

 

wave ovens. Today, the company enjoys the number one position among non-Asian

 

competitors in the region.

 

With a staff of approximately 11,000 and eleven factories in six countries, Whirlpool

 

Europe ranks as the third-largest producer and marketer in Western Europe. It com-

 

mands the leading position in Central and Eastern Europe, and is growing steadily in

 

the Middle East and Africa. A strong focus on the needs of customers in each of

 

Europe

 

 

s various markets, combined with a coordinated, pan-European approach to

 

many common operations and activities, provides Whirlpool Europe with a strong foun-

 

dation to build for the future.

 

1. © Helen LaVan, PhD, Dept. of Management, DePaul University, Chicago, IL. Used with permission.

 

107

 


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