(Solution) 17 Harley-Davidson, Inc. 2009 Carol Pope And Joanne Mack Alverno College HOG Www.harley-davidson.com In The First Half Of 2010, Harley-Davidson... | Snapessays.com


(Solution) 17 Harley-Davidson, Inc. 2009 Carol Pope and Joanne Mack Alverno College HOG www.harley-davidson.com In the first half of 2010, Harley-Davidson...


STRATEGIC FINANCIAL MANAGEMENTHere are the guidelines that needs to be answered:>Identify the firm's mission, objectives and strategies (status quo/current) >Develop/revise (as you see fit) the vision-mission statements of the organization >Emphasize the firm's competitive advantage >Conduct a SWOT analysis >Recommend specific strategies and long-term objectives; show how much the recommendation will cost; itemize these costs for each projected year >COMPARE YOUR RECOMMENDATION TO ACTUAL STRATEGIES PLANNED/IMPLEMENTED BY THE COMPANY >Specify how the recommendation can be implemented and what results can be expected >Prepare forecasted ratios/financial statements >Provide a timetableor agenda for action >Recommend specific annual objectives and policies >Recommend procedures for strategy review and evaluationHarley-Davidson, Inc. — 2009

 

Carol Pope and Joanne Mack

 

Alverno College

 

HOG

 

www.harley-davidson.com

 

In the first half of 2010, Harley-Davidson opened its first five dealerships in India. High

 

import tariffs of 90 percent on motorcycles historically kept Harley out, but the growing

 

upper class in India now warrants Harley opening dealerships there.

 

Harley-Davidson announced in April 2009 that it will shed an additional 300 to 400

 

hourly jobs in the 2009–2010 timeframe, on top of the 1,100 jobs it previously planned to

 

eliminate during that period. Its stock declined from 48.05 per share to 9.78 per share in

 

the time period March 8, 2008 to March 7, 2009, although a recent surge put the stock

 

price at 19.45 as of April 27, 2009. Harley is closing several facilities and has indicated its

 

motorcycle sales decreased 13 percent during the first two months of 2009. However,

 

Harley has continued to remain profitable throughout the economic crisis, although its

 

second quarter 2009 profits declined 91 percent. For that quarter, Harley’s U.S. sales fell

 

35 percent while non-U.S. sales dropped 18 percent.

 

Any serious discussion about Harley-Davidson includes the power of its brand.

 

Mention of Harley creates a vision of rugged individualism, American iron, and passion.

 

The passion runs so deep that many customers and admirers sport a Harley tattoo to express

 

that passion. There aren’t too many corporations that inspire that kind of following. How

 

many Honda or Kawasaki tattoos have you seen on riders’ arms? What is it about Harley

 

that sets it apart from its competitors, and even from mega-successful companies that aren’t

 

its competitors? The mystique is magical.

 

Harley’s heritage is symbolic of the American dream. Harley’s workers and customers

 

relate to and find motivation in this American dream that became a reality. An extension of

 

this concept of “family” is also a key to Harley’s success. The HOG (Harley Owner’s Group)

 

is a worldwide family of Harley owners that is a million strong. When one purchases a Harley,

 

one becomes part of a family of owners that rides together and parties together, in locations on

 

nearly every continent. Indeed, the Harley Web site beckons riders to “share the adventure.”

 

Aside from the shared experience, many Harley riders treasure taking in the back roads and

 

the beauty of scenery unique to each locale. This is especially true in Harley’s hometown of

 

Milwaukee, where riders wait impatiently for the snow to melt so that they can experience the

 

year’s solo inaugural ride. Nostalgia is also badge of Harley’s success. Its unique “potato-

 

potato-potato” sound created by its famous V-twin engine is still heard in the rumblings of its

 

motorcycles on the road today, and its legendary styling, overseen by “Willie G” Davidson,

 

himself an icon, has created continuity over the decades. For these reasons and more, Harley

 

remains an American icon more than 100 years after its formation.

 

Harley’s History: The Building of a Legend

 

Harley’s Web site announces to online visitors that this is “Where Dreams Come True” and

 

beckons readers to “Join the Family You’ve Always Wanted.” The mystique of Harley

 

begins with two families, the Harleys and the Davidsons, who had big dreams back at the

 

turn of the twentieth century in Milwaukee, Wisconsin.

 

In 1903, what was to become a legendary motorcycle company was formed in the

 

Davidson family’s backyard. The “factory” in which they worked was a 10- by 15-foot

 

17

 


Solution details:
STATUS
Answered
QUALITY
Approved
ANSWER RATING

This question was answered on: May 23, 2022

Solution~00021147602849.zip (25.37 KB)


This attachment is locked

Our expert Writers have done this assignment before, you can reorder for a fresh, original and plagiarism-free copy and it will be redone much faster (Deadline assured. Flexible pricing. TurnItIn Report provided)

Pay using PayPal (No PayPal account Required) or your credit card . All your purchases are securely protected by .
SiteLock

About this Question

STATUS

Answered

QUALITY

Approved

DATE ANSWERED

May 23, 2022

EXPERT

Tutor

ANSWER RATING

GET INSTANT HELP

We have top-notch tutors who can do your essay/homework for you at a reasonable cost and then you can simply use that essay as a template to build your own arguments.

You can also use these solutions:

  • ■ As a reference for in-depth understanding of the subject.
  • ■ As a source of ideas / reasoning for your own research (if properly referenced)
  • ■ For editing and paraphrasing.

This we believe is a better way of understanding a problem and makes use of the efficiency of time of the student.

Get Free Price Quote