Along with products and services, information flow is part of a channel distribution’s offering. Electronic channel management challenges marketers in new ways. You are a physician who specializes in family medicine. This is an area of medicine where your patient’s issues range from everyday colds to symptoms and ailments that require you to refer them to a specialist. You would like to increase your practice, and one avenue open to you is to provide your expertise via a website. What would your website look like? What kind of medical advice would you offer via the website? What are some of the advantages and disadvantages of a physician having an interactive website? List and explain in detail at least two advantages and two disadvantages? How would you overcome the disadvantages? Be very specific and complete in your answer. Justify your answer.
This question was answered on: Sep 21, 2023
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