1. How does Altitude Online's Web site contribute to the company's commerce?2. How will the new ERP system impact Altitude Online's Web presence?3. How can companies like Altitude Online, which sell services rather than physical products, use e-commerce to attract customers and streamline operations?ALTITUDE ONLINE: E-COMMERCECONSIDERATIONS
Since Altitude Online is in the business of online marketing, its online
presence is of the utmost importance. Clients and potential clients will judge
Altitude Online’s capabilities from the treatment of its Web site. Altitude
Online has its developers refresh its Web site and its associated e-commerce
components annually so that the site can act as a showcase for Altitude
Online talent.
Since Altitude Online is a consultancy and services organization, it doesn’t
sell products that can be shipped or downloaded, so its Web site provides
limited e-commerce features. The site’s primary function is to serve as a
catalog for the services provided by the company. Its goals include:
?
Provide easy-to-understand descriptions of the services provided by
Altitude Online with compelling reasons for why these services are
essential for businesses
?
Demonstrate Altitude Online services through use in its own site, and by
spotlighting successful businesses that have used Altitude Online services
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Provide a dynamic, engaging site design that engages visitors and draws
them in to explore more detail
?
Provide community features that allow visitors to interact with agents
within the company
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Capture information about visitors including site activities and contact
information for those interested in learning more
Altitude Online organized its site according to its business’ organizational
structure, with six primary hubs each associated with one business unit:
Online Marketing Optimization, Customer Insight, Online Market
Segmentation, Online Marketing ROI, EFective Web Design, and Online Brand
Building. Each hub incorporates corporate branding along with unique
features related to the business unit. Descriptions of the service and the
bene±ts provided to the customer are provided along with a customer
spotlight and additional case studies.
The site also includes an In the News page with links to recent articles about
the company published by magazines and newspapers. A community feature
oFers a corporate blog that is updated each week along with a discussion
board where visitors can post questions and comments. The community
section is linked to Altitude Online’s ²acebook page and Twitter account to
provide multiple avenues for posting and reading comments.
This question was answered on: Sep 21, 2023
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