In your case study you are asked to critically analyze the following topic : The Business of Gaming – case study of your choice related to the successful online game. Please follow the guidelines in the attachment strictly. Plagrisim 15% max.AMERICAN UNIVERSITY IN THE EMIRATES
MKT 603 E-COMMERCE AND INTERNATIONAL TRADE
COLLEGE OF BUSINESS ADMINISTRATION- COBA
CASE STUDY 2
Instructors: [DR NIKOLINA LJEPAVA ]
Mark Sheet (for instructor use only)
St Marks in Numbers
St Marks in Words
Total Mark 15%
Total in words
Signature & Date: Dean of COBA: Signature & Date: Student’s Name: ___________________________ Student’s ID No.:______________ College: ____________________________ Specialization: _______________ Course Learning Outcomes ? CLO1) Explain the growth of internaTonal business in recent years and the impact of increase of free trade on the internaTonal business acTviTes. ? (CLO2) Evaluate the change in internaTonal opportuniTes; selecTng and managing entry modes; global
markeTng strategies; internaTonal ±scal system.
Analyze the current challenges and issues in e-commerce and e-business, debate their impact
on planning, and organizing internaTonal operaTons.
Select and appraise theories and concepts underlying e-commerce in order to apply them in
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