(Solution) An article entitled "The Science of Polling" in Newsweek (Sept. 28, 1992) stated: "Ensuring a random sample also requires something beyond statistics.... > Snapessays.com


(Solution) An article entitled "The Science of Polling" in Newsweek (Sept. 28, 1992) stated: "Ensuring a random sample also requires something beyond statistics....


An article entitled “The Science of Polling” in Newsweek (Sept. 28, 1992)

 

stated: “Ensuring a random sample also requires something beyond statistics.

 

During Reagan’s 1984 re-election campaign, his internal ‘tracking’ polls

 

showed him well ahead of Mondale – except on Friday nights. ‘They went

 

into a panic every week until they figured it out,’ says Frank Lutz, a political

 

science professor at the University of Pennsylvania … The explanation:

 

registered Republicans, on average more flush than their Democratic

 

counterparts, were more likely to go out on the town Friday nights and not be

 

home to answer the pollster’s phone call.” What errors were the pollsters

 

encountering in their sampling procedure on Fridays?

 


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