(Solution) An example of a consumer (versus a B2B) transaction is: A) the owner of a car dealership buys a boat to indulge his fishing hobby B) the manager of... > Snapessays.com


(Solution) An example of a consumer (versus a B2B) transaction is: A) the owner of a car dealership buys a boat to indulge his fishing hobby B) the manager of...


Attached are questions for a practice business marketing exam. Please open this document and help me get the correct answers. Thank YouAn example of a consumer (versus a B2B) transaction is:

 

A) the owner of a car dealership buys a boat to indulge his fishing hobby

 

B) the manager of Office Depot purchases computer paper from her store for her son's school

 

use

 

C) Both A and B are B2B transactions, not consumer transactions

 

D) Both A and B are consumer transactions

 

"An organized system of institutions which perform the functions required to link producers with

 

end consumers" is the AMA's definition of:

 

A) a supply chain

 

B) a wholesaler

 

C) an intermediary

 

D) a distribution channel

 

This step in the Marketing Process requires building in a system for measurement:

 

A) Setting marketing objectives

 

B) Developing marketing strategies

 

C) Implementing marketing strategies

 

D) Evaluating whether objectives have been met

 

Students new to marketing concepts often make the mistake of assuming that:

 

A) there are often critical differences between customers that require marketing strategy to be

 

adapted

 

B) the best market to target is everyone so that certain potential customers will not be overlooked

 

C) it is important to identify that which differentiates one product from another

 

D) all of the above are mistakes

 

Offering customers something that competitors do not offer, find hard to copy, and is important to

 

customers is a way for a company to:

 

A) be ethical

 

B) be a niche marketer

 

C) be sure to fail in today's marketplace

 

D) to achieve a sustainable competitive advantage

 

Which of the following statements about supply chain management is TRUE?

 

A) The area of supply chain management has assumed increased importance in most large

 

companies.

 

B) Supply chain management is often referred to as logistics.

 

C) A marketing channel is a subset of a supply chain

 

D) All of the above are true statements.

 

A philosophy that many companies claim to practice but few actually achieve is:

 

A) a Societal Marketing Orientation

 

B) a Marketing Orientation

 

C) a Sales Orientation

 

D) a Production Orientation

 

Which one of the following is measured in terms of its width and depth?

 

A) product line

 

B) product category

 

C) product class

 

D) product mix

 

When the beer maker, Samuel Adams, advertises that it uses more hops than any other beer

 

maker in the production process, it is positioning itself on the basis of:

 


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This question was answered on: Sep 21, 2023

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