(Solution) An executive summary for managers and executive readers can be found at the end of this article Collecting and using personal data: consumers'... > Snapessays.com


(Solution) An executive summary for managers and executive readers can be found at the end of this article Collecting and using personal data: consumers'...


Read the journal article Graeff, T. R., & Harmon, S. (2002) ‘Collecting and using personal data: consumers’ awareness and concerns’, Journal of Consumer Marketing, 19 (4/5), pp. 302–318. Assess the authors’ findings in regards to consumer attitudes about personal information and purchase behaviours. Synthesise the information presented regarding variance among demographic market segments and Internet purchases. Explain you answer.Collecting and using personal data: consumers' awareness and concerns Timothy R. Graeff Associate Professor of Marketing and Director, Office of Consumer Research, Middle Tennessee State University, Murfreesboro, Tennessee, USA Susan Harmon Assistant Professor of Marketing, Middle Tennessee State University, Murfreesboro, Tennessee, USA Keywords Privacy, Data collection, Consumer protection Abstract Consumers are becoming increasingly concerned about the privacy of their personal information and information about their purchase behaviors. The current study examines the extent to which consumers are concerned with how their personal information is collected and used, their awareness and knowledge of data collection practices using discount (loyalty) cards, the relationship between demographics and privacy concerns, and the relationship between privacy concerns and purchase behaviors. Results from a telephone survey of 480 consumers suggest that even though consumers are concerned about how personal information is collected and used, very few consumers are aware of how discount (loyalty) cards are used to collect personal level purchase data. Results also suggest that concerns about the use of personal information vary by demographic market segments, and that privacy concerns are significantly related to consumers' purchasing behaviors on the Internet. Introduction Imagine that while on your way to work today, you use a loyalty card to receive a 10 percent discount on your purchases of a cup of coffee and a newspaper. At work, you might also field phone calls ±which are monitored), send e-mails ±which are read by your superiors) and work in an office that is being videotaped. As you leave work, your movements in the parking lot are videotaped. Arriving at a grocery store, you are again videotaped as you move about the parking lot and the grocery store aisles. Checking out, you use a grocery store discount card ±loyalty card) that provides special prices on certain items. Using the card also allows the grocery store ±and food manufacturers) to record the specific items that you purchase and the time of day you purchase them. Depending on where you live, imagine that you accidentally drive through a red traffic light, which automatically triggers a camera to photograph your car tags. After dinner, you relax by surfing the Internet where your every click is tracked and your computer's hard drive is scanned. With seemingly every move of your life being monitored, should you be concerned about your privacy? Many people are. Such invasions of privacy as described above are happening every day to people just like you! Consumers are becoming increasingly concerned about the degree to which retailers, manufacturers, marketers and Web sites are monitoring their every action. Studies have found that as many as eight in ten US citizens are very or somewhat concerned about threats to their personal privacy ±Cranor et al. 1999). Concern for privacy also extends to government use of personal The research register for this journal is available at http://www.emeraldinsight.com/researchregisters The current issue and full text archive of this journal is available at http://www.emeraldinsight.com/0736-3761.htm Every movement monitored Increasing concern 302 JOURNAL OF CONSUMER MARKETING, VOL. 19 NO. 4 2002, pp. 302-318, # MCB UP LIMITED, 0736-3761, DOI 10.1108/07363760210433627 An executive summary for managers and executive readers can be found at the end of this article https://www.coursehero.com/tutors-problems/Business/8483184 8483184 the date of this question was 01 Septembre 2013. The instructor send the references but it was too late for me to poste them. the date of this question was 01 Septembre 2013. The instructor send the references but it was too late for me to poste them. I had already submit my paper, however, since since it was a 2 parts question I rate them globaly, but give a bonus for each response. She respond on septembre 2 at 10.04 am https://www.coursehero.com/tutors-problems/Business/8483186 8483186 I have been assigned to design a mystockmonopoly software game that plays monopoly using stocks as assets, my task is to assign stocks on the board I have been assigned to design a mystockmonopoly software game that plays monopoly using stocks as assets, my task is to assign stocks on the board position using c sharp(c#) environment, so I need help on designing working codes for assigning different stocks to various board positions from 1-40 using c sharp as a programming language. https://www.coursehero.com/tutors-problems/Business/8483188 8483188 Business risks can generally be classified into four categories: property, market, employee, and customer. Business risks can generally be classified into four categories: property, market, employee, and customer. Using each of the above four categories of risk, develop an analysis on how financial management techniques or policies can be used to mitigate each of these risks. To supplement your risk analysis, find at least one article for each of your risk mitigation techniques or policies. 3 Pages doubled space. https://www.coursehero.com/tutors-problems/Business/8483190 8483190 You are the Genesis accountant and have taken a class recently in financing. You agree to prepare a PowerPoint presentation of approximately 6-8... You are the Genesis accountant and have taken a class recently in financing. You agree to prepare a PowerPoint presentation of approximately 6–8 minutes using the examples and information below: Debt: Jones Industries borrows $600,000 for 10 years with an annual payment of $100,000. What is the expected interest rate (cost of debt)? Internal common stock: Jones Industries has a beta of 1.39. The risk-free rate as measured by the rate on short-term US Treasury bill is 3 percent, and the expected return on the overall market is 12 percent. Determine the expected rate of return on Jones’s stock (cost of equity). Here are the details: Jones Total Assets $2,000,000 Long- & short-term debt $600,000 Common internal stock equity $400,000 New common stock equity $1,000,000 Total liabilities & equity $2,000,000 Develop a 10–12-slide presentation in PowerPoint format. Perform your calculations in an Excel spreadsheet. Cut and paste the calculation into your presentation. Include speaker’s notes to explain each point in detail. Apply APA standards to citation of sources. https://www.coursehero.com/tutors-problems/Business/8483194 8483194 Subject: Other Subjects Price:00 Deadline: Overdue Online Mgbla posted a question Sep 02, 2013 at 6: Subject: Other Subjects Price: $30.00 Deadline: Overdue Online Mgbla posted a question Sep 02, 2013 at 6:44am Q Cultural Event Report As a way of experiencing the Humanities beyond your classroom, computer, and textbook, you are asked to attend a “cultural event” and report on your experience. 1.Visit a museum or gallery exhibition or attend a theater, dance, or musical performance before the end of Week 10. 2.Write a two to three (2-3) page report (500-750 words) that describes your experience. ?Clearly identify the event location, date attended, the attendees, and your initial reaction upon arriving at the event. ?Provide specific information and a description of at least two (2) pieces. ?Provide a summary of the event and describe your overall reaction after attending the event. Note: Submit your cultural event choice to the instructor for approval before the end of Week 5. Visiting a Museum •It makes sense to approach a museum the way a seasoned traveler approaches visiting a city for the first time. Find out what there is available to see. In the museum, find out what sort of exhibitions are currently housed in the museum and start with the exhibits that interest you. •If there is a travelling exhibition, it’s always a good idea to see it while you have the chance. Then, if you have time, you can look at other things in the museum. •Make notes as you go through the museum and accept any handouts or pamphlets that the museum staff gives you. While you should not quote anything from the printed material when you do your report, the handouts may help to refresh your memory later. •The quality of your experience is not measured by the amount of time you spend in the galleries or the number of works of art that you actually see. The most rewarding experiences can come from finding one or two (1 or 2) pieces of art or exhibits which intrigue you and then considering those works in leisurely contemplation. Most museums even have benches where you can sit and study a particular piece. •If you are having a difficult time deciding which pieces to write about, ask yourself these questions: (1) If the museum you are visiting suddenly caught fire, which two (2) pieces of art or exhibits would you most want to see saved from the fire? (2) Why would you choose those two (2) particular pieces? Attending a Performance •Check your local colleges to see if there are any free or low-cost performances or student recitals. Student performances are generally of almost the same quality as professional performances, but typically cost much less. •Unlike visiting a museum, where you can wear almost anything, people attending performances are often expected to “dress up” a bit. •Take a pen or pencil with you and accept the program you are offered by the usher; you will probably want to make notes on it during or after the performance.

 

•Turn off your cell phone before entering the auditorium. Do not use your phone to record the music or to take pictures or videos. To play it safe, turn the phone off.

 

•Most long musical performances have at least one (1) intermission. If the lights start blinking, it is a sign that the performance is about to begin.

 

•Look for very specific things (such as a particular piece of music or the way certain instruments sounded at a specific time) which tend to stand out as either enjoyable or not enjoyable. Be sure to make notes of the things which you find enjoyable as well as the things which are not enjoyable.

 

Your assignment must:

 

 

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA Style format. Check with your professor for any additional instructions.

 

•Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

 

The specific course learning outcomes associated with this assignment are:

 

 

•Explain the importance of situating a society’s cultural and artistic expressions within a historical context.

 

•Examine the influences of intellectual, religious, political, and socio-economic forces on social, cultural, and artistic expressions

 

•Use technology and information resources to research issues in the study of world cultures.

 

•Write clearly and concisely about world cultures using proper writing mechanics.

 

PLEASE INCLUDE A COVER PAGE.

 

 

 

 

 

 

Online dmarwah was assigned to this question Sep 02, 2013 at 7:07am

 

 

Hi, I am dmarwah and I will be answering your question.

 

 

 

 

 

 

Online dmarwah posted a reply Sep 02, 2013 at 7:08am

 

 

Please increase price as suggested

 

 

 

 

 

 

Online

 

Mgbla posted a reply Sep 02, 2013 at 8:48am

 

ok. Thanks please follow all instructions. Don't forget the cover page.

 

 

 

 

 

 

Online dmarwah posted a reply Sep 02, 2013 at 1:37pm

 

 

Okay . Don't worry.can you increase price little

 

 

 

 

This question has been flagged for moderator review Sep 05, 2013 at 6:44am

 

 

 

 

 

 

Online

 

Mgbla posted a reply Sep 05, 2013 at 7:12am

 

please help me with that. I don't have any money right now on my card. Regards

 

 

 

 

 

 

Online dmarwah posted an answer Sep 05, 2013 at 7:31am

 

 

A Completed answer attached.

 

 

Download Attachment:

 

8478940.docx

 

 

 

 

 

 

Online dmarwah posted a reply Sep 05, 2013 at 7:31am

 

 

Rating:

 

1 2 3 4 5

 

Questions Answered: 57

 

 

Okay

 

 

 

 

 

 

Online

 

Mgbla accepted the answer Sep 16, 2013 at 8:32am

 

 

Answer was rated:

 

1 2 3 4 5

 

An interesting choice for an event Mohammed. While not particularly cultural, there certainly would be some artistry in the production of the wax sculptures, if one was to relate that to our material, which did not happen in this paper. That said...this was to be an invidual experience. One entirely of your own. You have cited someone else's article of their experience going to this museum, and you have copied it almost exactly, which is plagiarism. And the worst kind fo plagiarism too, plagiarism on something that cannot be plagiarized...YOUR OWN EXPERIENCE. You have missed the point of this assignment, and really any writing assignment like this as you cannot reference another piece of writing if the point of the assignment is for you to go do something and write from your own perspective. No credit will be given for this submission. I need it now please. yesterday was the last day for this class. I will talk to the professor to see if I can resubmit it

 


Solution details:
STATUS
Answered
QUALITY
Approved
ANSWER RATING

This question was answered on: Sep 21, 2023

Solution~00021147638142.zip (25.37 KB)


This attachment is locked

Our expert Writers have done this assignment before, you can reorder for a fresh, original and plagiarism-free copy and it will be redone much faster (Deadline assured. Flexible pricing. TurnItIn Report provided)

Pay using PayPal (No PayPal account Required) or your credit card . All your purchases are securely protected by .
SiteLock

About this Question

STATUS

Answered

QUALITY

Approved

DATE ANSWERED

Sep 21, 2023

EXPERT

Tutor

ANSWER RATING

GET INSTANT HELP

We have top-notch tutors who can do your essay/homework for you at a reasonable cost and then you can simply use that essay as a template to build your own arguments.

You can also use these solutions:

  • ■ As a reference for in-depth understanding of the subject.
  • ■ As a source of ideas / reasoning for your own research (if properly referenced)
  • ■ For editing and paraphrasing.

This we believe is a better way of understanding a problem and makes use of the efficiency of time of the student.

Get Free Price Quote