Read the journal article Graeff, T. R., & Harmon, S. (2002) ‘Collecting and using personal data: consumers’ awareness and concerns’, Journal of Consumer Marketing, 19 (4/5), pp. 302–318. Assess the authors’ findings in regards to consumer attitudes about personal information and purchase behaviours. Synthesise the information presented regarding variance among demographic market segments and Internet purchases. Explain you answer.Collecting and using personal data: consumers' awareness and concerns Timothy R. Graeff Associate Professor of Marketing and Director, Office of Consumer Research, Middle Tennessee State University, Murfreesboro, Tennessee, USA Susan Harmon Assistant Professor of Marketing, Middle Tennessee State University, Murfreesboro, Tennessee, USA Keywords Privacy, Data collection, Consumer protection Abstract Consumers are becoming increasingly concerned about the privacy of their personal information and information about their purchase behaviors. The current study examines the extent to which consumers are concerned with how their personal information is collected and used, their awareness and knowledge of data collection practices using discount (loyalty) cards, the relationship between demographics and privacy concerns, and the relationship between privacy concerns and purchase behaviors. Results from a telephone survey of 480 consumers suggest that even though consumers are concerned about how personal information is collected and used, very few consumers are aware of how discount (loyalty) cards are used to collect personal level purchase data. Results also suggest that concerns about the use of personal information vary by demographic market segments, and that privacy concerns are significantly related to consumers' purchasing behaviors on the Internet. Introduction Imagine that while on your way to work today, you use a loyalty card to receive a 10 percent discount on your purchases of a cup of coffee and a newspaper. At work, you might also field phone calls ±which are monitored), send e-mails ±which are read by your superiors) and work in an office that is being videotaped. As you leave work, your movements in the parking lot are videotaped. Arriving at a grocery store, you are again videotaped as you move about the parking lot and the grocery store aisles. Checking out, you use a grocery store discount card ±loyalty card) that provides special prices on certain items. Using the card also allows the grocery store ±and food manufacturers) to record the specific items that you purchase and the time of day you purchase them. Depending on where you live, imagine that you accidentally drive through a red traffic light, which automatically triggers a camera to photograph your car tags. After dinner, you relax by surfing the Internet where your every click is tracked and your computer's hard drive is scanned. With seemingly every move of your life being monitored, should you be concerned about your privacy? Many people are. Such invasions of privacy as described above are happening every day to people just like you! Consumers are becoming increasingly concerned about the degree to which retailers, manufacturers, marketers and Web sites are monitoring their every action. Studies have found that as many as eight in ten US citizens are very or somewhat concerned about threats to their personal privacy ±Cranor et al. 1999). Concern for privacy also extends to government use of personal The research register for this journal is available at http://www.emeraldinsight.com/researchregisters The current issue and full text archive of this journal is available at http://www.emeraldinsight.com/0736-3761.htm Every movement monitored Increasing concern 302 JOURNAL OF CONSUMER MARKETING, VOL. 19 NO. 4 2002, pp. 302-318, # MCB UP LIMITED, 0736-3761, DOI 10.1108/07363760210433627 An executive summary for managers and executive readers can be found at the end of this article
•Turn off your cell phone before entering the auditorium. Do not use your phone to record the music or to take pictures or videos. To play it safe, turn the phone off.
•Most long musical performances have at least one (1) intermission. If the lights start blinking, it is a sign that the performance is about to begin.
•Look for very specific things (such as a particular piece of music or the way certain instruments sounded at a specific time) which tend to stand out as either enjoyable or not enjoyable. Be sure to make notes of the things which you find enjoyable as well as the things which are not enjoyable.
Your assignment must:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA Style format. Check with your professor for any additional instructions.
•Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
•Explain the importance of situating a society’s cultural and artistic expressions within a historical context.
•Examine the influences of intellectual, religious, political, and socio-economic forces on social, cultural, and artistic expressions
•Use technology and information resources to research issues in the study of world cultures.
•Write clearly and concisely about world cultures using proper writing mechanics.
PLEASE INCLUDE A COVER PAGE.
Online dmarwah was assigned to this question Sep 02, 2013 at 7:07am
Hi, I am dmarwah and I will be answering your question.
Online dmarwah posted a reply Sep 02, 2013 at 7:08am
Please increase price as suggested
Mgbla posted a reply Sep 02, 2013 at 8:48am
ok. Thanks please follow all instructions. Don't forget the cover page.
Online dmarwah posted a reply Sep 02, 2013 at 1:37pm
Okay . Don't worry.can you increase price little
This question has been flagged for moderator review Sep 05, 2013 at 6:44am
Mgbla posted a reply Sep 05, 2013 at 7:12am
please help me with that. I don't have any money right now on my card. Regards
Online dmarwah posted an answer Sep 05, 2013 at 7:31am
A Completed answer attached.
Online dmarwah posted a reply Sep 05, 2013 at 7:31am
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Mgbla accepted the answer Sep 16, 2013 at 8:32am
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An interesting choice for an event Mohammed. While not particularly cultural, there certainly would be some artistry in the production of the wax sculptures, if one was to relate that to our material, which did not happen in this paper. That said...this was to be an invidual experience. One entirely of your own. You have cited someone else's article of their experience going to this museum, and you have copied it almost exactly, which is plagiarism. And the worst kind fo plagiarism too, plagiarism on something that cannot be plagiarized...YOUR OWN EXPERIENCE. You have missed the point of this assignment, and really any writing assignment like this as you cannot reference another piece of writing if the point of the assignment is for you to go do something and write from your own perspective. No credit will be given for this submission. I need it now please. yesterday was the last day for this class. I will talk to the professor to see if I can resubmit it
This question was answered on: Sep 21, 2023
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