(Solution) Identifying and evaluating marketing opportunities : Act-3 1.
Identifying and evaluating marketing opportunities:Act-31.An entrepreneur has asked for your help to explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and development into potential marketing opportunities. What questions would you ask them to give you the background you need to begin your exploration? Provide at least five examples.2. What are the four main sources of entrepreneurial marketing ideas?3. Identify one creative idea and explain how the idea could be developed and analysed for its potential to turn into a marketing opportunity. (125 words)Act-101.What resource requirements must be estimated before an organisation enters a new market? Provide at least six examples.2. Your manufacturing organisation is deciding whether to expand by introducing a new product to your existing markets, or to enter the market in a new city with your existing products. Compare the estimated resource requirements for each potential market under the following headings. Staff numbers (40 words) Staff training (40 words) Distribution costs (40 words) Production costs (40 words) Promotional costs (40 words Research and development (40 words) Re-tooling (40 words) Act-11 1. Who are eight of the key stakeholders in any organisation and what information do they need to ensure that proposed changes to current operations will be viable? (60 words) 2. Your organisation has decided to enter a new market. Draft a memo to the key stakeholders, describing the new market and show evidence that it is viable in terms of financial estimates, physical requirements and its effects on the organisation’s current markets. (1 page) Act- 12 1.What changes can be needed when an organisation takes advantage of new marketing opportunities? (60 words) 2. Your organisation has committed to developing a new product for its existing markets and to entering a new market for its existing products. You have been directed to document the changes needed for one of these markets. Draft the memo which you would issue in response. (2 pages) Act-10 1.What resource requirements must be estimated before an organisation enters a new market? Provide at least six examples. 2. Your manufacturing organisation is deciding whether to expand by introducing a new product to your existing markets, or to enter the market in a new city with your existing products. Compare the estimated resource requirements for each potential market under the following headings. Staff numbers (40 words) Staff training (40 words) Distribution costs (40 words) Production costs (40 words) Promotional costs (40 words Research and development (R) (40 words) Re-tooling (40 words) Act-11 1.Who are eight of the key stakeholders in any organisation and what information do they need to ensure that proposed changes to current operations will be viable? (60 words) 2. Your organisation has decided to enter a new market. Draft a memo to the key stakeholders, describing the new market and show evidence that it is viable in terms of financial estimates, physical requirements and its effects on the org’s current markets. (1 page) Act- 12 1. What changes can be needed when an organisation takes advantage of new marketing opportunities? (60 words) 2. Your organisation has committed to developing a new product for its existing markets and to entering a new market for its existing products. You have been directed to document the changes needed for one of these markets. Draft the memo which you would issue in response. (2 pages)
This question was answered on: May 23, 2022
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