please help me ?If you quote substantially from a source it should be cited !
A. In the MARKETPLACE simulation we used “market share’ extensively
as an aid to strategy development.
i)
Discuss the issues involved in computing a measure of “market
share’.
Explicitly identify the method employed in the
simulation and provide a critique which addresses both
strengths and weaknesses of the calculations provided in the
Market performance Folder.
Use the simulation output of
Quarter#8 to illustrate your answer.
ii)
In the WS#1of the Dermavescent Labs, Inc. (DLI) case, we
discussed several versions of “market share’.
Discuss the
insights provided by each of them.
Two of these market shares
gave results of 0.67% and 2.9%, respectively.
If senior
management requested a value for market share, which of
these 2 values would you provide?
Justify your choice.
B.
the table below is copied from the DLI, WS#4 (posted on BB)
Payoff Table
State of the Economy
Low Estimate
High Estimate
P = .3
P =.7
Aerosol Container
5 ½ Ounce Package
$55,003
$105,203
10- Ounce Package
-$31,027
$150,273
a)
Assume that you are a
“risk taker”.
This question was answered on: May 23, 2022
Solution~00021147721494.zip (25.37 KB)
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