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(Solution) If you were to serve as a research consultant for Mr.


If you were to serve as a research consultant for

 

Mr. Kabasella, what information would you need to

 

enable you to help him diagnose his marketing

 

problem.

 

Create a list of probing questions you would ask

 

Mr. Kabasella if you were going to meet with him to

 

help him specify (a) the manager’s decision problem

 

and (b) research problems.

 

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This question was answered on: May 23, 2022

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STATUS

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DATE ANSWERED

May 23, 2022

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