(Solution) If you were to serve as a research consultant for Mr.
If you were to serve as a research consultant for
Mr. Kabasella, what information would you need to
enable you to help him diagnose his marketing
problem.
Create a list of probing questions you would ask
Mr. Kabasella if you were going to meet with him to
help him specify (a) the manager’s decision problem
and (b) research problems.
This question was answered on: May 23, 2022
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