(Solution) -AB 219 Quiz 7 Updated
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AB 219 Quiz 7 NEW
AB 219 Quiz 7
1. Question : What is the fourth stage of the product life cycle?
2. Question : What is the first stage of the product life cycle?
3. Question : Indicate whether the statement presented is true or false. An example of a PSA (public service advertisement) is the Smokey the Bear commercial that reminds everyone to be careful not to start forest fires.
4. Question : Indicate whether the statement presented is true or false. Developing strong loyalty by creating satisfied customer who will buy additional services from the firm and are unlikely to switch to a competitor is the idea behind relationship marketing.
5. Question : Indicate whether the statement presented is true or false. A service mark is the exclusive right to use a brand or part of a brand. Others are prohibited from using the brand without permission.
6. Question : What type of brands are Fruit of the Loom and Kodak examples of?
7. Question : An empty airplane seat produces no revenues for a day. What characteristic of service is this referring to?
8. Question : Indicate whether the statement presented is true or false.
9. Question : What is the third stage of the product life cycle?
10. Question : What is the term for physical evidence of a service, including the physical facilities, tools, and equipment use to provide the service?